Joanna Davis, Media Coordinator
Jo joined Anglia TV as an advertising sales assistant straight after graduating from London University in 1986
She quickly rose through the ranks to become Group Head and, following their merger with Central TV to form TSMS, she was responsible for the whole of Unilever’s TV spend across 3 TV channels – a budget at the time of over £100m and overseeing a team of nine people.
From here she was head-hunted to join the newly formed Channel Four TV advertising team in 1992 in the Sales Optimisation Department working to maximise revenue for the Channel.
After having two children Jo retired from the industry in 1996 to enjoy motherhood but still threw herself into fund-raising for the local schools and found time to train as a florist.
Having joined Element, Jo is loving being back in the industry and learning new skills.