Element Media Direct is a performance podcast media planning and buying agency with offices in Richmond, VA, and London, UK.
How Podcast Ads are Working for Advertisers
Just like the internet 20 years ago, audio on-demand is at an inflection point.
It seems like podcast listeners really are the hyper-engaged, super-supportive audiences that everyone hoped.
Seasoned advertisers can draw from this success, implementing the value of self-selected and pinpointed audiences, intuitive or native ads, while piggy-backing on the loyalty and intimacy that hosts and other trusted sources engender.
The podcast advertising industry welcomed an the IAB's updated podcast measurement guidelines. This comes on the heels of Apple's release of podcast listening habit data to podcast publishers this month.
How podcast advertising works in 2 minutes.
Podcast advertising is surging in popularity among advertisers, but no matter who you talk to in the industry, they’ll tell you that nobody’s really an expert yet.