Are Podcast "Super Listeners" Advertising's Next Sweet Spot?

Are Podcast "Super Listeners" Advertising's Next Sweet Spot?

People who consume massive amounts of podcast media are major influencers both to the podcast medium and to the brands they hear advertised there, but number of impressions matter.  

Read AdWeek's Sami Main's article here:

http://www.adweek.com/digital/could-podcast-super-listeners-be-the-next-advertising-sweet-spot/

IAB Tightens Podcast Advertising Measurement Guidelines

IAB Tightens Podcast Advertising Measurement Guidelines

Podcast Advertising 101

Podcast Advertising 101