IAB Releases Podcast Playbook for Advertisers

The podcast industry is lucky to have IAB as an advocate. Their handbook is required reading for all new advertisers considering podcast media.

Link follows below, download copy inside article:

https://www.iab.com/news/iab-releases-first-podcast-playbook-advertisers/

 

Podcasters record series of funding rounds as interest surges- FT Article

The Power of the Podcast