What Seasoned Advertisers Can Learn from Podcast Advertising

Gil Klein nails the power of podcast advertising in this article in Digital News Daily.  The ability for advertisers to speak directly to a captive audience through a trusted host is magic.  In many ways it's just getting started as a medium, with lots of room for growth.

https://www.mediapost.com/publications/article/312228/what-seasoned-advertisers-can-learn-from-podcast-a.html

Apple Data Proves Podcast Audiences are Responsive & Engaged

IAB Tightens Podcast Advertising Measurement Guidelines