How podcast advertising works in 2 minutes. Learn how marketers are using podcast advertising to grow their brands are ROI. #podcastadvertising #podcastmedia #podcastagency #podcastsponsorship
Podcast advertising is surging in popularity among advertisers, but no matter who you talk to in the industry, they’ll tell you that nobody’s really an expert yet. It’s just such a new advertising medium that it often feels like we’re all learning together. However, the baseline truths about the medium, or at least your prospective agency’s view on it, is pretty established. Here are some fundamental questions to ask that should prove very illuminating: 1) How many pod