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Peter Sengenberger

AdWeek- Now is the Optimal Time to Invest in Podcast Advertising

Parallels between early internet advertising and podcast advertising suggest there's no better time to get into podcast advertising than...

Peter Sengenberger

Apple Data Proves Podcast Audiences are Responsive & Engaged

Wired just released this article by Miranda Katz, and it's absolutely worth the read; Apple data shows podcasts audiences are super...

Peter Sengenberger

What Seasoned Advertisers Can Learn from Podcast Advertising

Gil Klein nails the power of podcast advertising in this article in Digital News Daily. The ability for advertisers to speak directly to...

Peter Sengenberger

IAB Tightens Podcast Advertising Measurement Guidelines

The podcast advertising industry welcomed an the IAB's updated podcast measurement guidelines. This comes on the heels of Apple's...

Peter Sengenberger

Are Podcast "Super Listeners" Advertising's Next Sweet Spot?

People who consume massive amounts of podcast media are major influencers both to the podcast medium and to the brands they hear...

Peter Sengenberger

Podcast Advertising 101

How podcast advertising works in 2 minutes. Learn how marketers are using podcast advertising to grow their brands are ROI....

Peter Sengenberger

Six Questions to Ask Your Podcast Media Agency

Podcast advertising is surging in popularity among advertisers, but no matter who you talk to in the industry, they’ll tell you that...

Peter Sengenberger

IAB Releases Podcast Playbook for Advertisers

The podcast industry is lucky to have IAB as an advocate. Their handbook is required reading for all new advertisers considering podcast...

Peter Sengenberger

The Power of the Podcast

An insight-filled article from a devoted podcast listener on HuffPo UK. Podcasts really do become part of our lives- and demand so much...

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