AdWeek- Now is the Optimal Time to Invest in Podcast Advertising
Parallels between early internet advertising and podcast advertising suggest there's no better time to get into podcast advertising than...
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Peter Sengenberger
Dec 29, 20191 min read
Apple Data Proves Podcast Audiences are Responsive & Engaged
Wired just released this article by Miranda Katz, and it's absolutely worth the read; Apple data shows podcasts audiences are super...
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Peter Sengenberger
Dec 18, 20191 min read
What Seasoned Advertisers Can Learn from Podcast Advertising
Gil Klein nails the power of podcast advertising in this article in Digital News Daily. The ability for advertisers to speak directly to...
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Peter Sengenberger
Nov 6, 20191 min read
IAB Tightens Podcast Advertising Measurement Guidelines
The podcast advertising industry welcomed an the IAB's updated podcast measurement guidelines. This comes on the heels of Apple's...
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Peter Sengenberger
Sep 18, 20191 min read
Are Podcast "Super Listeners" Advertising's Next Sweet Spot?
People who consume massive amounts of podcast media are major influencers both to the podcast medium and to the brands they hear...
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Peter Sengenberger
Jul 17, 20191 min read
Podcast Advertising 101
How podcast advertising works in 2 minutes. Learn how marketers are using podcast advertising to grow their brands are ROI....
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Peter Sengenberger
Jun 12, 20193 min read
Six Questions to Ask Your Podcast Media Agency
Podcast advertising is surging in popularity among advertisers, but no matter who you talk to in the industry, they’ll tell you that...
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Peter Sengenberger
Sep 12, 20181 min read
IAB Releases Podcast Playbook for Advertisers
The podcast industry is lucky to have IAB as an advocate. Their handbook is required reading for all new advertisers considering podcast...
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Peter Sengenberger
May 16, 20181 min read
The Power of the Podcast
An insight-filled article from a devoted podcast listener on HuffPo UK. Podcasts really do become part of our lives- and demand so much...
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