Apple Data Proves Podcast Audiences are Responsive & Engaged
- Peter Sengenberger
- Dec 29, 2019
- 1 min read
Wired just released this article by Miranda Katz, and it's absolutely worth the read; Apple data shows podcasts audiences are super engaged and supportive of the products whose ads they listen to.
Moreover data supports what most advertisers already felt- listeners stayed with the podcasts through ads and went on to finish the whole show. Good news all round!
Full Article here.

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