- Peter Sengenberger
Apple Data Proves Podcast Audiences are Responsive & Engaged
Wired just released this article by Miranda Katz, and it's absolutely worth the read; Apple data shows podcasts audiences are super engaged and supportive of the products whose ads they listen to.
Moreover data supports what most advertisers already felt- listeners stayed with the podcasts through ads and went on to finish the whole show. Good news all round!
Full Article here.