Apple Data Proves Podcast Audiences are Responsive & Engaged

Wired just released this article by Miranda Katz, and it's absolutely worth the read; Apple data shows podcasts audiences are super engaged and supportive of the products whose ads they listen to.  

Moreover data supports what most advertisers already felt- listeners stayed with the podcasts through ads and went on to finish the whole show.  Good news all round!

Full Article here.

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