Apple Data Proves Podcast Audiences are Responsive & Engaged
Wired just released this article by Miranda Katz, and it's absolutely worth the read; Apple data shows podcasts audiences are super engaged and supportive of the products whose ads they listen to. Moreover data supports what most advertisers already felt- listeners stayed with the podcasts through ads and went on to finish the whole show. Good news all round! Full Article here. #applepodcastdata #podcastadvertising