Peter SengenbergerJan 9, 20201 minAdWeek- Now is the Optimal Time to Invest in Podcast AdvertisingParallels between early internet advertising and podcast advertising suggest there's no better time to get into podcast advertising than...
Peter SengenbergerDec 29, 20191 minApple Data Proves Podcast Audiences are Responsive & EngagedWired just released this article by Miranda Katz, and it's absolutely worth the read; Apple data shows podcasts audiences are super...
Peter SengenbergerNov 6, 20191 minIAB Tightens Podcast Advertising Measurement GuidelinesThe podcast advertising industry welcomed an the IAB's updated podcast measurement guidelines. This comes on the heels of Apple's...
Peter SengenbergerJul 17, 20191 minPodcast Advertising 101How podcast advertising works in 2 minutes. Learn how marketers are using podcast advertising to grow their brands are ROI....
Peter SengenbergerJun 12, 20193 minSix Questions to Ask Your Podcast Media AgencyPodcast advertising is surging in popularity among advertisers, but no matter who you talk to in the industry, they’ll tell you that...