Parallels between early internet advertising and podcast advertising suggest there's no better time to get into podcast advertising than now. Full article here. #podcastadvertising #podcastmedia

Wired just released this article by Miranda Katz, and it's absolutely worth the read; Apple data shows podcasts audiences are super engaged and supportive of the products whose ads they listen to. Moreover data supports what most advertisers already felt- listeners stayed with the podcasts through ads and went on to finish the whole show.  Good news all round! Full Article here. #applepodcastdata #podcastadvertising

The podcast advertising industry welcomed an the IAB's updated podcast measurement guidelines.  This comes on the heels of Apple's release of podcast listening habit data to podcast publishers this month. The new guidelines, put together by the the Podcast Technical Working Group of industry professionals, focus on unique downloads, bots and bogus traffic requests, and overall measurement thresholds. Keep a look out for more of these types of standards to be established and a

How podcast advertising works in 2 minutes. Learn how marketers are using podcast advertising to grow their brands are ROI. #podcastadvertising #podcastmedia #podcastagency #podcastsponsorship

Podcast advertising is surging in popularity among advertisers, but no matter who you talk to in the industry, they’ll tell you that nobody’s really an expert yet.  It’s just such a new advertising medium that it often feels like we’re all learning together. However, the baseline truths about the medium, or at least your prospective agency’s view on it, is pretty established.  Here are some fundamental questions to ask that should prove very illuminating: 1)      How many pod