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Peter Sengenberger
- Dec 29, 2019
- 1 min
Apple Data Proves Podcast Audiences are Responsive & Engaged
Wired just released this article by Miranda Katz, and it's absolutely worth the read; Apple data shows podcasts audiences are super engaged and supportive of the products whose ads they listen to. Moreover data supports what most advertisers already felt- listeners stayed with the podcasts through ads and went on to finish the whole show. Good news all round! Full Article here. #applepodcastdata #podcastadvertising
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Peter Sengenberger
- Nov 6, 2019
- 1 min
IAB Tightens Podcast Advertising Measurement Guidelines
The podcast advertising industry welcomed an the IAB's updated podcast measurement guidelines. This comes on the heels of Apple's release of podcast listening habit data to podcast publishers this month. The new guidelines, put together by the the Podcast Technical Working Group of industry professionals, focus on unique downloads, bots and bogus traffic requests, and overall measurement thresholds. Keep a look out for more of these types of standards to be established and a
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Peter Sengenberger
- Jun 12, 2019
- 3 min
Six Questions to Ask Your Podcast Media Agency
Podcast advertising is surging in popularity among advertisers, but no matter who you talk to in the industry, they’ll tell you that nobody’s really an expert yet. It’s just such a new advertising medium that it often feels like we’re all learning together. However, the baseline truths about the medium, or at least your prospective agency’s view on it, is pretty established. Here are some fundamental questions to ask that should prove very illuminating: 1) How many pod
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