Element Media Direct is a performance podcast media planning and buying agency with offices in Richmond, VA, and London, UK.
Element Media Direct is a performance podcast media planning and buying agency with offices in Richmond, VA, and London, UK.
Performance Podcast Advertising ROI
Wondery, Midroll, Panoply, Podcast One, NPR, AudioBoom and many other podcast network partners, as well as hundreds of independent podcasts, we can effectively reach your audience across the entire podcast universe.
We do our homework, measuring and evaluating each campaign qualitatively and quantitatively to ensure optimal performance. We work closely with podcast media partners to enhance and refine our advertisers' campaigns.
Podcast advertising is thriving, and there's a lot more than just host-read, inserted. we pride ourselves on finding ways to enhance engagement and discover new opportunities to grow your brand
BUY THE MARKET
With thousands of podcasts available, there are overvalued, undervalued, and remnant media. With performance as our #1 goal, we've created networks of the most relevant and efficient podcast media for our clients.
Just like the internet 20 years ago, audio on-demand is at an inflection point.
It seems like podcast listeners really are the hyper-engaged, super-supportive audiences that everyone hoped.
Seasoned advertisers can draw from this success, implementing the value of self-selected and pinpointed audiences, intuitive or native ads, while piggy-backing on the loyalty and intimacy that hosts and other trusted sources engender.
The podcast advertising industry welcomed an the IAB's updated podcast measurement guidelines. This comes on the heels of Apple's release of podcast listening habit data to podcast publishers this month.
Podcast advertising is surging in popularity among advertisers, but no matter who you talk to in the industry, they’ll tell you that nobody’s really an expert yet.
— Patrick Hefler, Beachbody
Devoted to Service
The best performing podcast media is often among the hardest to identify and buy. By putting in the work, our clients see lower rates, better response, and more sustainable campaigns.
